Balaji Bal

CEO & Founder

Serial Entrepreneur and Engineer. SurfKitchen (sold to Teleca AB 2011), DeviceDriven, FlauntR (founded 2006, sold 2007) and Fotodesk (management buyout 2011, sold to CEWE Group 2011). Supported multiple companies in corporate turnarounds and M&A. Multiple patents in mobile and telecommunications. Bal studied architecture and is an avid photographer and design enthusiast.

Nikola Gajin


Prior to his appointment as CTO of DISTRIBOOTED Nikola has been the lead engineer on a large traffic management and analytics product at Bal Lab. Following that he was one of the key team members behind GridMine the Big Data Deployment Platform. Nikola joined Bal Lab after a long stint at a leading online Sports News Platform in Serbia. Nikola is a polyglot programmer and an avid basketball player.

Sandra Durakovic

VP Engineering

Sandra started her career at Serbia’s leading Travel Portal. Following which she joined Bal Lab in 2011. At Bal Lab her primary responsibility has been managing Fintech and Big Data projects for banks in Europe and Asia. Sandra holds a Masters degree in Economics and loves solving jigsaw puzzles.

Dragana Lubarda


Following a career with Nestle in Switzerland, Dragana went on to join the one of the first European online photo printing companies ColorPlaza, Switzerland. From 2001-2010 she lead the company including during its acquisition by Fotodesk Group. At the Fotodesk Group she was responsible for its build out in Switzerland, Germany, France, UK and Sweden.
Dragana was part of the team which led the management buy-out of the Fotodesk Group and it's subsequent sale to the CEWE group in 2011. Dragana holds an MA in Economics and is conversant in 9 European languages.


Leopold Plassart

VP Products & Marketing

Leopold has had a career in Mobile Advertising and Affiliate Trafiic Management. Leopold started his career at the french multinational media conglomerate Lagardère Active in Digital marketing and Mobile project management. Following which he went on to work for multiple France and UK based mobile affiliation networks. He has been primarily focused in the past 5 years on designing products which use big data analytics for traffic reporting and auditing.